Until
recently, a lot of people only knew about local classified ads
in newspapers or magazines, but the internet has definitely changed
everyone’s perception of advertising. Unlike newspapers, where
there was a lot of investment required to post ads, now you can post
free ads online. You can post advertisements about anything and
everything and since they are so popular, I decided to try them as
well when we moved someplace else last summer. Last summer, my parents and I moved to Illinois from California and since we were moving into a fully furnished house – there was a lot of furniture that we wanted to sell. We decided to post free ads for furniture we wanted to sell and even if it was our first time- it went pretty well for us and we got a good deal for our stuff. I read a few tips before posting local classified ads that I am going to share here:
- Write
a good title: Title should entice readers to buy your product or service. In our case, writing – ‘furniture for sale’ would have been really boring. So we decided to add the kind of furniture we wanted to sell. You have to make it interesting and apt.
- Description:It should be to the point and make sure you mention everything a reader might want to know, such as –details for your product/service, price and your contact details.
- Post a photo:A picture can make a huge impact in your ad. Post an attractive picture whenever you can, it increases the chances of a sale.
- Hidden costs:For instance, we were selling a sofa set for $20,000. Now a buyer won’t like it if he has to pay some extra money just because he is not a US citizen. So make sure you mention breakdown of the cost whenever possible.
These
were a few tips that I think are really important to write local classified ads and of course, you have to be concise. Do not try
to make stories when you post free ads. Keep them short,
crisp and interesting. It should be attractive and encourage readers
to go through all of it.
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