It is not necessary that you will get
response every time you post free classified ads. Newton’s third
law “to every action there is an equal & opposite reaction”
could be the part of business administration. It’s never too late;
we can relate it now. Promotions are successful only if they meet the
objective, i.e. to cause an action in the market. If the market is
silent that means the marketing campaign of product/service is
ineffective. Entrepreneur’s success lies in Newton’s third law,
which they must follow. If we confine our discussion to the chief
component of marketing mix, i.e. online classifieds; we will find an
answer to “how can we handle the responsiveness of classifieds?”
Well, if the results are the same as desired that indicates all is
well. Now there are two more cases to talk about:
Case I: Getting results, but not
desirable.
When you lose the target, you land here. When marketers post free advertisement, they always tend to add lucrative deals like heavy mark-downs, one with one free, etc. to it. In the years of traditional marketing, buyers used to look for cheaper material to save for their little nest as they had less purchasing power. In the modern era, buyers are powerful and hence, they look forward to quality deals supported with evidence. In order to hit the target, you must add product image, description & price range to bring effectiveness to your online classified advertisement.
When you lose the target, you land here. When marketers post free advertisement, they always tend to add lucrative deals like heavy mark-downs, one with one free, etc. to it. In the years of traditional marketing, buyers used to look for cheaper material to save for their little nest as they had less purchasing power. In the modern era, buyers are powerful and hence, they look forward to quality deals supported with evidence. In order to hit the target, you must add product image, description & price range to bring effectiveness to your online classified advertisement.
Case II: Getting no response
“You know the symptoms, but not the disease”; it happens when there is no response & even there is no reason for that. When a marketer does not have any results to gauge, then how will he mend the marketing strategy? Here are the tips to handle the uncertainty to reach the point:
“You know the symptoms, but not the disease”; it happens when there is no response & even there is no reason for that. When a marketer does not have any results to gauge, then how will he mend the marketing strategy? Here are the tips to handle the uncertainty to reach the point:
- Check where did you post free advertisement:
It is important to post free classified ads on high ranking classified portals. If the website would be visible, then only your ad will be visible.
If you have posted on a high ranking website and still you’re not getting results, check for the category if you have classified your business product in the precise industry or not. - Compare with your competitors’ ads:
If you post free classified ads at right place, the next step is to check for mistakes. We know you don’t know the parameters to do it. Read your
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