Shabby Classified Ads Damage Your Brand Image

Wednesday, June 12, 2013


Simplicity & tight copy really work for classified ads. Too many words make your advertisement look shabby. Users don’t admire such ads because they feel confused; their attention gets scattered over wordy copy. But, is it easy to write a simple copy? No, it is very complex to use natural words & bring simplicity in online advertisements. The ad is meant to inspire confidence of users, which is a challenging task. Online marketers who have the special art of writing classifieds can only do that. It’s quite natural to observe that when we talk to a person online or otherwise, we make an image of that person in our mind through those words. Similarly, through the copy of classified ads users make an image of your brand in their mind. And, if it is not clear it may cost you lost deals almost equivalent to his/her life years. So, never scribble a copy instead articulate it well to create a positive brand image.
 
One more thing to point out, free classifieds ads are posted and visited by millions every day. With new posts, your advertisement gets pushed below to second & third pages. I must tell you that there are very less number of users who visit inner pages of classified portals. So, what is the solution? You must keep on reposting free classifieds ads to enjoy good viewership. But, in order to avoid boredom to viewers with the same advertisement, it is recommended keeping them posted with fresh titles, copies and images. Classified ads have huge scope to tap global market through local steps. Go online on classifieds to reach your potential customers through timely ads.

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