Five Myths about Classified Ads

Myth #1: Only local classified ads get results

Fact: Classified ads make your brand global and assist you to expand your operations throughout the world. It fetches good revenues for local markets, but it's  equally effective to target international markets. Suppliers of industrial goods or other specific commodities can benefit their business enormously from classifieds.

Myth #2: It takes a lot of time to post online advertisements

Fact: A minute is not too long to post an online advertisement. On classified-websites, it takes a minute or so to publish ads, but it is important to re-post again & again in order to keep your ad on the first page, which may take more time. But, spending thirty minutes  a day for classified marketing is not at all too long.

Myth #3: Classifieds are slow promotion vehicles

Fact: Online local classified ads portals like fleewe, ebay, gumtree, etc. get second maximum viewers after social networking sites.  If you are active on classifieds, you can yourself measure the effectiveness by counting the number of  leads it generates for your business per day.

Myth #4: Serious buyers do not buy from classifieds

Fact: Most of the online purchases take place through the classifieds as these throw diverse product categories and multiple brand options to users to choose according to their budget and requirements.

Myth #5: Classified Ads are successful only if you have website.

Fact: Your online advertisements can convert a user into buyer even if you do not have a website. It is sufficient to write good description about product/services and mention contact details (phone no. & geographic address and email address) in order to trap a customer.

Ten Worst Mistakes Buyers Commit While Shopping Through Online Classified Ads

Online Classified Ads

Bagging the best deals in the city is possible only through online classified ads; many users browse all portals before purchasing products in order to save money through mark-down deals. But, sometimes lucrative deals become the attractive objects in disguise and result in devastating scams. The shopping experience through both paid and free classified ads is a heterogeneous mix. Many people prefer only classifieds for online shopping whereas there is also an anti-classified community that straightforwardly rejects classified channels. It is difficult to study such extreme experiences of online buyers. For the one who shares negative feedback about online classified ads, we recommend them to read reviews about portals before indulging in shopping. In order to caution all online buyers, here we share a list of mistakes that must be avoided while purchasing through paid & free classified ads. 

 

RECTIFY TOP TEN MISTAKES

• Never share your personal information – contact details and bank account details.
• Always read terms and conditions before clicking “Accept”.
• Never make advance or partial payments, prefer cash on delivery.
• Never believe over – discounted impossible deals.
• Always check the geographic location of vendor.
• Compare prices in detail, take your time.
• Always read reviews about vendor as well as classified before purchasing.
• Prefer local deals in comparison to out-station ones.
• Don’t fail to notice “star *” on discounted deals.
• Don’t hurry.

Have a safe classified shopping!

How Tailors can take benefit of Classified Ads?

Classified Ads are not limited to limited number of industries; it can be used to endorse products, technology, services, skills & job vacancies irrespective of industries. Many free portals allow users to create new categories according to the nature of their business. Have you ever read a classified by a tailor requesting people to get their clothes stitched from him? It is very rare to find such advertisements, but online classifieds can really help tailors to gain popularity for their work. This particular industry is not very big like others, and nowadays it is very difficult to find good tailors who can stitch clothes as per different fittings. Tailors must post free ads to catch the attention of market in order to multiply their revenue.

Tips for Tailors to Post Free Ads

• Create a new category
• Target Local  Market
• Write about specialization in description: men’s, women’s & kid’s clothing, etc.
• Display images of the latest cloths stitched
• Mention rates
• Keep on reposting ads on different classifieds to get more leads
• Mention phone number & contact details

Benefits of Classified ads for Tailors

• Boost their industry
• Gain popularity in the local market
• Reach target market easily
• Free of Cost Promotion
• Scope to grow business
• Generate leads

Sell Toys through Free Online Classified Ads

Toys industry is really big! The newer generations are more inclined towards technology in comparison to old generations. A two-year baby is desperate to operate Mommy’s laptop and a three-year one knows how to operate the smart phone of Dad. 

 

If kids have access to technology, then why there is nothing for them online? Free Classifieds must have a special category for kids’ toys. Like land based marketing strategy where a marketer displays all toys at lower height to catch the attention of kids, vendors should keep on reposting toy ads on classifieds to keep it on the first page of portal. This will help kids to identify toys and show their pigheaded attitude leaving parents with single alternative to buy the toy at any price. 

But truly speaking, it is not very easy to sell toys through free online classified ads as it requires vigorous creative effort. Being a vendor, you have to persuade two parties at a time: parents & baby. Please take note of the following points if you really want to increase toys sales through free classifieds.

• Display Antique Toys
  Parents are always keen for antique toys for their baby; mainly because once the baby is exhausted after playing they can display it as a showpiece.
  
  
• Invite for Toys Shows
  Create events for toys on free classifieds and invite people to actively participate in it. It will attract parents to show their baby a landscape of toys & drive them to buy as well. Try to organize such events on weekends!
  
  
• Choose Second Category Carefully
  It is important to make a good choice of sub-category after choosing “Toys” category. Chose the sub-category depending upon the type of toy (car, dolls, robots, video games, etc.)
  
  
• Re-post 
  It is recommended creating an auction for selling toys as it enjoys more viewership, otherwise re-post add on free classifieds twice a day.  

• Colorful Images
  Display colorful images to catch the eye of baby as well as parents. Make the toy more interesting by capturing it through different angles.
  
  
• Impactful Videos
  While publishing ad on free classifieds, one must include Videos showing the real-time mechanism of a toy is an impactful video that would enable parents to understand the worth of toy and help baby to comprehend it better.

Take the challenge to sell toys through free online classified ads ! If you have more tips, please share with us.

Post Free Classified Ads to Trigger Emotions

Is it enough to post free classified ads?
Yes, if you underestimate the power of classified portals.
No, if you are looking for leads & sales. 

There are many things to be underlined when it comes to online advertisements; the main motive of each marketing campaign is to water home turf to grow into the biggest brand. Just publishing an ad is not sufficient to ensure conversions. Follow Trap Marketing Strategy whenever you post free advertisement or paid one online. Like a mousetrap, a marketer can also trap potential buyers; bakery products won’t work here, but emotions to entangle cognitive processes of human brain do wonders.

Make Trap for Potential Buyers Here!

 
Create a story

No one is ready to listen endless promotions of product/services. “Don't do unto others what you don't want others do unto you.” People are looking for ideas that can transform their each moment into an experience. Don’t sell products, but narrate stories where your products & services facilitate hero to win villain, tell them how your products & services can create special moments in life, tell them how those can strengthen your bonds and make them realize what they are missing in their lives by not purchasing those. 

Engage 

Whenever you post free advertisement, your aim should be only one, i.e. to engage user. Pump the marketing story with numerous emotions to hit the mind & heart of potential customer directly. Emotional Resonance makes the trap more attractive & comfortable for a buyer to enter it.

Push 

Once you find a user engaged in your marketing story, create an aura around him where only your product exists sans competition. Explode him with all promotions to push him in your brand empire.

Trap 

Lastly potential buyer is ready to convert. Ask your salesperson to trap him & generate maximum business from him.

Now, what is your opinion – Is it enough to post free classified ads? Share here!